Hey, Business Bankers: Are ready for the future of business banking?

I had a successful career in commercial lending because I was always looking for ways to improve my commercial lending game and for smarter and faster ways to get in front of prospects!  If you want to keep your pipeline filled and consistently hit your production goals, you need to bury the old business development plan and put together a digital marketing game plan!  One of the most important things you need to do is to keep your finger on the pulse of the industry so that you can orient your skill set to where business banking is heading!

I recently read an article titled “How Banks Can Leverage Digital To Add Business Banking Customers”.  I recommended that you read the article.  See article link below.  Here is my “business banking” take on the article.  Businesses want a one-stop digital financial services experience.  Technology has leveled the playing field which means that business owners have more choices when it comes to digital banking.  Banks, credit unions and fintechs are rushing to meet the demand…they are trying to figure out how to digitize the entire “retail branch and business banking experience”…including your job!  What does this mean for you?  It means that if you want to stay relevant (aka employed), you need to learn all you can about digital banking services.  Digital banking is no longer just going online to see bank balances.  Digital banking now includes topics such as real time payments, embedded banking and bank as a service.  You need to master the digital banking services you are currently able to offer your clients and also become familiar with what the competition is offering.  It will help remain relevant, help you retain your existing clients, help you win new clients and future-proof your career!

How do you get in front of prospects and win their business?  First, you need to clearly understand the challenges and opportunities your prospect is facing in the marketplace (prospect research).  Second, you need to be well-versed on your cash/treasury management products, lending products (have your product partners train you) and you digital banking lineup.  Third, your sales pitch should be about how you can help your prospect overcome the challenges and take advantage of the opportunities they are experiencing in the marketplace…so that the prospect then gives you the opportunity to sell the product/services that will help them!  If you want to start upgrading your business banking game, checkout the free Commercial Lending Toolkit at www.bizpetrol.com.  You get free product, commercial credit and digital marketing training. 

My final piece of advice:….read…read…read!  Stay informed so that you can orient yourself and your career in the right direction!  The future of business banking is coming fast...you can either prepare and ride it into the future…or do nothing and get run over by it (aka future of business banking road kill)! 

Bizpetrol has information, knowledge and tools that will help you become a Business Banking Rockstar.  You can start elevating your business credit skills using the free Commercial Lending Toolkit at www.bizpetrol.com. You can see all the Business Banking News articles (like this one) at www.bizpetrol.com/blog. You can access a series of how-to business banker guides https://www.bizpetrol.com/Downloads-Free.

Follow #bizpetrol on LinkedIn if you want to see more articles like this one in your feed! If you found this article to be useful, please do me a huge favor and spread the knowledge by sharing the article with your colleagues! 

Article Title:  How Banks Can Leverage Digital To Add Business Banking Customers

Article URL:  https://thefinancialbrand.com/145282/how-banks-can-leverage-digital-to-add-business-banking-customers/