Commercial & Industrial Loans (C&I) Loans 101!

business banker marketing business banking business development c&i loans prospecting Nov 15, 2022

Business clients and prospects always want to know how you are going to help them.  One of the most effective ways to accomplish this is buy showing them that you understand the challenges they are facing in the marketplace and are aware of the opportunities that will help them grow their businesses.  You can serve up valuable insight when you are trying to connect with a prospect, retain an existing client, or trying to land a new referral source.  The key to serving up valuable insight is not to immediately start talking about your products or rates.  Serving up valuable insight is a way to start a constructive and probing conversation that will pave the way for a very effective sales pitch..about your products and rates.  If you want a crash course on serving up valuable insight, check out the free Commercial Lending Toolkit at www.bizpetrol.com.  It includes a digital marketing course that walks you through the process.

I strongly recommend that you spend 30-45 minutes a day reading articles on topics that matter to your business clients, prospects and referral sources. This will build up your valuable-insight-inventory and will help you dominate the marketplace. I came across an article titled “What Is A Commercial & Industrial (C&I) Loan?”.  It is very quick read, and gives you a good summary of C&I lending.  Your prospects, clients and referrals will almost certainly bring up C&I loans.  You need to be ready for that conversation!  If you are not familiar with the most common types of business loans available in the marketplace, check out the free Commercial Lending Toolkit at www.bizpetrol.com.  Being able to match your client’s credit request with the right credit product will help you build a ton of credibility with your credit team as well! 

I strongly encourage you to read the article and start building your valuable insight inventory.  Not only will you sound like a business banking pro in front of your clients, you will sound like a business banking veteran when you are talking to the management team at your bank! This is how you rise to the top, my friends! 

Bizpetrol has information, knowledge and tools that will help you become a Business Banking Rockstar.  You can start elevating your business credit skills using the free Commercial Lending Toolkit at www.bizpetrol.com. You can see all the Business Banking News articles (like this one) at www.bizpetrol.com/blog. You can access a series of how-to business banker guides https://www.bizpetrol.com/Downloads-Free.

Follow #bizpetrol on LinkedIn if you want to see more articles like this one in your feed! If you found this article to be useful, please do me a huge favor and spread the knowledge by sharing the article with your colleagues! 

Article Title:  Commercial & Industrial Loans

Article URL: https://www.thebalance.com/what-is-a-commercial-and-industrial-c-and-i-loan-5270477