Are Your Business Clients & Prospects Limiting Their Growth Because Of Fraud Concerns? Absolutely!

I have said it many times before…your prospects don’t want to hear about your products and your rates…they want to know if you understand the challenges & opportunities they are facing in the marketplace. They will work with the business bankers who they perceive have the solutions to their challenges & opportunities.

Fraud is rampant and a lot of your business clients and prospects are victims of fraud. The sad reality is that a lot of businesses are limiting their growth because of how they handle fraud. How do you use this knowledge in your marketing strategy?  Build you sales pitch around the reasons why fraud is causing your prospect pain: (1) businesses are passing on making a sale because the business owner or an employee fears that the transaction might be fraudulent or (2) the business owner and employee wait until fraud occurs before doing anything to prevent it.  Either option results in a financial loss:  lost revenue & profits or an operating loss due to fraudulent payment. 

The point of this is that you need to spend time researching your business prospects so that you clearly understand the pain and opportunities they are experiencing.  You can then use this knowledge to put together a highly effective hook sales pitch.  As I have said before, the fastest way to a business owner’s heart is buy talking about how you are going to do to help them! A hook sales pitch is the equivalent of stepping into a conversation your prospects are already having in their head. The perception the prospect will have of you is that you really understand what they are experiencing in the marketplace. This will quickly convince them that you’ve got the solutions they need and give you a chance to win their business!

How do you craft a highly effective hooks sales pitch? You need to become a digital marketing black belt! The Business Lending Master Course can help you become a digital marketing black belt and transform you into a Business Banking Superstar! Learn how you can get the course for free at www.bizpetrol.com.

Bizpetrol has information, insight and tools that will help you become a Business Banking Superstar! You can see all the Business Banking articles (like this one) at www.bizpetrol.com/blog. You can access a series of how-to business banker guides at https://www.bizpetrol.com/Downloads-Free.

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